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whsmith is one of the most recognised brands within the uk with over 700 stores throughout the country and ireland. whsmith UK is a highly frequented store with millions of customers every single year. whsmith UK serve over 130 million customers a year through our stores and take 26% of sales through the internet channel alone. Four million customer orders either online or over the phone. On average, 18 million UK households, or around two thirds of the population, have the whsmith catalogue at home at any time. We intend to open approximately 20 stores this financial year.